Headless pricing
Headless costs $0, $24/month, or $49/month. Every plan includes server-side Meta Conversions API and all 39 revenue and engagement metrics — the paid tiers differ in order volume, how long your data history is kept, and whether you get custom CNAME masking. Nothing on this page is a downgrade: the free tier is the complete delivery layer, not a sample.
Simple, transparent pricing.
Choose the plan that fits your store's volume. Scale as you grow.
Starter
Essential tracking for new stores.
Growth
Built for scaling Shopify brands.
Pro
For high-volume performance stores.
Pricing questions
Is there a free plan, and what does it actually include?
Yes. Starter is $0/month and is not a trial — it includes Meta CAPI, the 39 core revenue metrics, up to 100 orders per month, and 90 days of data history. It is the full delivery layer at no cost, which is enough for a new store that only needs server-side tracking to work.
What is the difference between Starter, Growth and Pro?
Order volume and data retention. Starter covers up to 100 orders/month with 90 days of history. Growth covers up to 800 orders/month with 2-year retention, plus PDF exports and Klaviyo integration. Pro covers up to 2,500 orders/month with unlimited retention, custom CNAME masking, and priority support. All three plans include the same 39 metrics and Meta CAPI.
Why does data retention cost money?
Because Safari ITP caps browser-pixel cookies at 7 days and known trackers at 24 hours, so a browser-only store structurally cannot see beyond a week. Longer retention means storing first-party order data server-side for longer, which is what lets you compare this quarter against last quarter. Starter's 90 days already beats the browser ceiling.
Do I need a paid plan to use Meta's Conversions API?
No. Meta ships a free 1-click Conversions API gateway, and it is genuinely enough for a single-store brand running Meta only with clean traffic. Paid tiers are worth it when you need first-party data enrichment, deduplication against the browser pixel, attribution history past the cookie window, or analytics beyond Ads Manager. We would rather you use the free gateway than buy a plan you do not need.
What happens if I exceed my plan's order limit?
Contact us before you hit it. Order limits are a plan boundary rather than a hard stop, and we will tell you honestly whether the next tier is worth the cost for your store or whether trimming the plan makes more sense.
Can I cancel or change plans?
Yes. Plans can be changed or cancelled at any time, and your data history stays accessible for the retention window your plan includes. If you downgrade, the history beyond your new plan's window remains exportable rather than being deleted immediately.
Not sure which tier fits? Read whether Meta's free CAPI gateway is enough for your store first — if it is, start on Starter and stay there. Also see how Headless compares to Elevar if you are weighing a $200/month tool.