Meta CAPI
Meta CAPI
Meta CAPI in practice: deduplication, first-party enrichment, event match quality, and when Meta's free 1-click gateway is genuinely enough.
4 posts
- TroubleshootingMeta Pixel
Meta pixel not firing on Shopify: 12 causes, ordered
Twelve causes of a dead or lying Meta pixel, ordered by how often they actually appear — consent gating, duplicate snippets, event_id mismatch and more.
Read - Troubleshooting
Server-side CAPI deduplication, explained
How Meta keeps one copy of a purchase: event_id matching, the 48-hour window, the fallback when IDs are missing, and how to verify it in Test Events.
Read - Comparison
Headless vs Elevar for Shopify Meta tracking
Headless and Elevar solve the same problem at different prices and depths. Which one fits a Shopify store running paid Meta ads.
Read - Comparison
Meta's free 1-click CAPI vs Headless (2026)
Meta's free 1-click Conversions API is genuinely enough for some stores. Here is the specific test for whether you need a paid tool on top of it.
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