Troubleshooting
Troubleshooting
Pixel and CAPI failures, ranked by how often they actually happen — and what each one looks like in Events Manager.
2 posts
- Meta PixelMeta CAPI
Meta pixel not firing on Shopify: 12 causes, ordered
Twelve causes of a dead or lying Meta pixel, ordered by how often they actually appear — consent gating, duplicate snippets, event_id mismatch and more.
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Server-side CAPI deduplication, explained
How Meta keeps one copy of a purchase: event_id matching, the 48-hour window, the fallback when IDs are missing, and how to verify it in Test Events.
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