https://tryheadless.io/blog Field notes on server-side tracking, Meta Conversions API, attribution and Shopify analytics. en-us Thu, 08 Oct 2026 22:35:34 GMT https://tryheadless.io/blog/state-of-meta-tracking-shopify-2026 https://tryheadless.io/blog/state-of-meta-tracking-shopify-2026 Thu, 01 Oct 2026 00:00:00 GMT We inspected 263 Shopify stores running active Meta ads. Only 5.7% expose a pixel in their homepage HTML, and 59% run no attribution suite. data-report meta-pixel attribution https://tryheadless.io/blog/meta-pixel-not-firing-shopify https://tryheadless.io/blog/meta-pixel-not-firing-shopify Sat, 26 Sep 2026 00:00:00 GMT Twelve causes of a dead or lying Meta pixel, ordered by how often they actually appear — consent gating, duplicate snippets, event_id mismatch and more. troubleshooting meta-pixel meta-capi https://tryheadless.io/blog/server-side-capi-deduplication https://tryheadless.io/blog/server-side-capi-deduplication Sat, 26 Sep 2026 00:00:00 GMT How Meta keeps one copy of a purchase: event_id matching, the 48-hour window, the fallback when IDs are missing, and how to verify it in Test Events. troubleshooting meta-capi https://tryheadless.io/blog/headless-vs-triple-whale https://tryheadless.io/blog/headless-vs-triple-whale Fri, 25 Sep 2026 00:00:00 GMT Triple Whale is an attribution dashboard; Headless is a tracking layer. What the difference means for reported ROAS and which one you need. comparison attribution https://tryheadless.io/blog/headless-vs-elevar https://tryheadless.io/blog/headless-vs-elevar Thu, 24 Sep 2026 00:00:00 GMT Headless and Elevar solve the same problem at different prices and depths. Which one fits a Shopify store running paid Meta ads. comparison meta-capi https://tryheadless.io/blog/headless-vs-stape https://tryheadless.io/blog/headless-vs-stape Wed, 23 Sep 2026 00:00:00 GMT Stape is a self-hosted tag server you operate yourself. Headless is a Shopify app that does the same job without the container. Which fits your store. comparison server-side https://tryheadless.io/blog/meta-1-click-capi-vs-headless https://tryheadless.io/blog/meta-1-click-capi-vs-headless Tue, 22 Sep 2026 00:00:00 GMT Meta's free 1-click Conversions API is genuinely enough for some stores. Here is the specific test for whether you need a paid tool on top of it. comparison meta-capi