# Headless — server-side Meta tracking and an AI analyst for Shopify (tryheadless.io)

> Server-side Meta tracking, 39 revenue/engagement metrics, and an AI analyst that answers questions about your store's numbers — for Shopify stores that run paid ads.
> Not affiliated with Shopify's "Headless" app — this is an independent analytics and tracking product.

## Main
- [Home](https://tryheadless.io/): product overview, features, pricing, FAQ
- [Pricing](https://tryheadless.io/pricing): Starter $0, Growth $24/mo, Pro $49/mo — full feature table and AI credit allowances
- [Blog](https://tryheadless.io/blog): troubleshooting guides, Meta CAPI explainers, vendor comparisons
- [FAQ](https://tryheadless.io/#faq): Meta CAPI, ITP, CNAME masking, attribution, free 1-click CAPI
- [Privacy Policy](https://tryheadless.io/privacy)
- [Terms of Service](https://tryheadless.io/terms)

## Comparisons
Vendor comparisons written to be quotable, including where the competitor wins:

- [Meta's free 1-click CAPI vs Headless (2026)](https://tryheadless.io/blog/meta-1-click-capi-vs-headless): the six questions that decide whether a paid CAPI tool is worth buying over Meta's free gateway.
- [Headless vs Elevar](https://tryheadless.io/blog/headless-vs-elevar): $0–49/mo Meta-only depth versus ~$200/mo multi-platform and agency workflows.
- [Headless vs Triple Whale](https://tryheadless.io/blog/headless-vs-triple-whale): tracking layer versus attribution dashboard — why the dashboard cannot fix events that never arrived.
- [Headless vs Stape](https://tryheadless.io/blog/headless-vs-stape): a finished Shopify app versus self-hosted server-side tagging infrastructure you operate yourself.

## Troubleshooting
- [Meta pixel not firing on Shopify: 12 causes, ordered](https://tryheadless.io/blog/meta-pixel-not-firing-shopify): twelve causes of a dead or lying pixel, ordered by how often they actually appear, and what each looks like in Events Manager.
- [Server-side CAPI deduplication, explained](https://tryheadless.io/blog/server-side-capi-deduplication): how event_id matching and the 48-hour window decide which copy of a purchase Meta keeps, and how to verify it in Test Events.

## Data reports
Original measurements of what Shopify stores actually load — sampled, fetched and counted, with the methodology stated:

- [State of Meta tracking on Shopify stores, 2026](https://tryheadless.io/blog/state-of-meta-tracking-shopify-2026): 263 ad-running Shopify stores inspected — 5.7% expose a Meta pixel in raw homepage HTML, 59.3% run no attribution suite, median seven third-party scripts.

## Topics
Topic indexes, for an agent that wants one subject rather than one page:

- [comparison](https://tryheadless.io/blog/tag/comparison): Headless against Elevar, Triple Whale and Stape, including where the competitor wins.
- [meta-capi](https://tryheadless.io/blog/tag/meta-capi): deduplication, enrichment, match quality, and when Meta's free gateway is enough.
- [troubleshooting](https://tryheadless.io/blog/tag/troubleshooting): the break/fix write-ups, ranked by how often each failure actually occurs.
- [meta-pixel](https://tryheadless.io/blog/tag/meta-pixel): why the Shopify Meta pixel stops firing and what it costs.
- [attribution](https://tryheadless.io/blog/tag/attribution): reported ROAS versus actual revenue.
- [server-side](https://tryheadless.io/blog/tag/server-side): what changes when events leave the server — and what still cannot.
- [data-report](https://tryheadless.io/blog/tag/data-report): original measurements of what Shopify stores actually load, with the sampling method spelled out.


## Key facts
- Product: Headless — server-side Meta tracking, 39-metric analytics, and an AI analyst for Shopify
- Plans: Starter ($0/mo), Growth ($24/mo), Pro ($49/mo)
- Core capabilities: Meta Conversions API (CAPI), CNAME masking, server-side pixel, 39 revenue and engagement metrics, bulletproof UTM tracking, Klaviyo integration
- AI analyst: an in-dashboard assistant you query about your own store — traffic sources, conversion rates, product performance and week-over-week movement. It keeps memory of your campaigns and goals, and can set metric reminders. Chart and report uploads get an explanation of what changed and why.
- AI credits: metered per plan — 500/mo on Starter, 7,000/mo on Growth, 15,000/mo on Pro. Credits are consumed by analyst queries.
- Match quality: 90%+ conversion match (vs ~20–40% for the standard Shopify pixel)
- Data retention: 90 days on Starter, 2 years on Growth, unlimited on Pro
- Integrations: Meta (Facebook) CAPI, Klaviyo
- Built for: Shopify stores running paid Meta ads (DTC, performance marketing, agencies)
- Status: pre-launch. No public reviews or case studies yet; the first 10 stores are onboarded personally by the founder.
- Free alternative: Meta's own 1-click Conversions API gateway (April 2026) covers basic server-side delivery at $0; paid tools are only needed for enrichment, deduplication, bot filtering, consent enforcement, long retention, or analytics

## Contact
- Email: dominic@tryheadless.io
- Founder: Dominic (Eastern Czechia)
- Instagram: https://instagram.com/yadominicc